I have looked at both these amazing concepts and their pros and cons. Both tools are very good and easy to use, which is a bonus in the PR industry and it is something we definately need in order to survive. Especially those of us who will be going into the business of managing clients online reputation management (ORM). Both are useful in the sense that even if you are out of the office, or on leave you can still keep the client's online image going, without having to drag around your laptop, Ipad or smartphone. You can simply schedule tweets and posts to go out at exactly the time and date you want and the profile will manage itself. As, those pool commercials would say in their taglines, "Simply set it and forget it".
There are however, aspects of each tool we need to look at before downloading and subscribing to them. There will be some people who will be downloading both, but that would just confuse you and get you tweets and posts all wrong.
Tweetdeck:
Tweetdeck used to be the most popular of the two, as one could manage all teh social media platforms onto one dashboard and it would be easy to access and run. Then tweetdeck decided that they would only subscribe to Twitter and Facebook. This is wonderful for people who only have these two mediums, but people such as Public Relations practitioners who have to manage more than one platform at a time it can become challenging. Tweetdeck is also easier to download, as soon as I signed up and the downloading and subscribing immediately took place with me only having to click once or twice.
Hootsuite:
My personal favourite is Hootsuite. It has ALL the social media platforms and you can access them all at the touch of a button. It is also downloaded onto the desktop and you can schedule tweets and posts. Check on your FourSquare profile and see where your friends have checked in, you can manage photo uploads and updates.
In conclusion, there is not clear winner for each tool, but definately a preference. My preference as i've said is Hootsuite. What's your take on this? Comment please.
Signing out
Candice Cummings
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